"The life of a designer
is a life of fight:
fight against the ugliness"
Born in Milan, Italy in 1931, Massimo became interested in design as a teenager and befriended many of the great architects of his day.
He studied at the Milano Polytechnic and Venice University.
Massimo worked as a glass designer for Venini from 1953.
He taught from 1958-1960 at the Chicago Institute of Design before returning to Italy and opened a practice in Milan.
He then co-founded Unimark
International in Milan before returning to New York in 1966 to start the New York branch of the company with Lella
Vignelli, his wife.
The firm produced some of the world’s best know corporate identities, including American Airlines, Bloomingdales, United Colors of Benetton, and the New York City Subway signage.
In 1971, the
practice became Vignelli Associates.
Vignell works within the Modernist tradition, focusing on simplicity through basic geometric forms.
He has worked in a variety of design areas including interior, environmental, package, graphic, furniture and product design.
He and his wife donated their entire archive of their design work to the Rochester Institute of Technology in 2008.