Wednesday, March 30, 2011

Will ~ Paula Scher & Magazines

Scher recently collaborated with Luke Hayman from Pentagram to redesign TIME magazine.

“The magazine has a new look and structure. Every issue of TIME tells a larger story about the world we live in, and we wanted to create a design that would best present that story”

“We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

“The magazine has been modernized, but it still has the TIME ‘DNA.’ We deliberately chose fonts and design elements that echo classic TIME magazine.”


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